Blog

Breaking the negative stigma around apprenticeships “Don’t worry if you don’t get the grades you need. You could always do an apprenticeship.” Throughout school it was drilled into us that the idyllic learning option was to complete A-Levels, after GCSEs, before heading off to University. But, this is wrong. There is no ‘one size fits […]

What does your client base look like and where does your business come from? Here at My Mustard, we are forever asking our clients questions: “Who is your target market?” “Where does the majority of your business come from?” “Which part of the business is most profitable to you?” “What’s your average order value?” “What’s […]

“In a crisis, be aware of the danger–but recognise the opportunity,” John F Kennedy. Never has this been more pertinent than what we have witnessed over the last seven months. Our clients have had to completely rethink their comms strategies, and the vast majority have adapted and re-assessed accordingly. I hate the phrase ‘new normal’ […]

Remarketing aka nice stalking. 96% of people will leave your website without taking action. Very disappointing I know, but absolutely true. Using a remarketing campaign, you can re-engage site visitors who don’t immediately ‘convert’ and encourage them to continue their journey and download a white paper, or complete a contact us form or start a […]

So, what does life at My Mustard post lockdown look like? Well over time we gradually moved from the crazy confines of either being on furlough, home schooling (if that’s what you want to call it), working in our front rooms / offices / bedrooms back to the comfort of MM Towers. How exciting! All […]

Four things I’ve reflected upon recently….. A little bit of direction goes a long way. I only subscribe to one business blog and that’s Seth Godin. Why? Because it’s so noisy out there and he writes short. And sharp. And snappy. And smart. A one scroll read. Oh, and he’s the King of my world. […]