Click, save and share.

Gmail ads are interactive ads that appear at the top of people’s inboxes, in the Social and Promotions tabs. When someone clicks a collapsed Gmail ad, it expands just like an email does. The expanded ad – text, image, call to action – is a great way to connect with people in a more personal-feeling format.

People who expand your ad can save it by clicking the star icon, or the blue Save button at the bottom of the message. People can also forward your expanded ads to someone else as an email message.

You can use various display targeting options, such as keywords, demographics and topics. Gmail ads also use automatic targeting to identify people’s interests.

Say, for example, you run a photography shop; if a Gmail user has recently received a lot of emails about photography or cameras, your ad could show.

Get in touch today, why not Gmail us at hello@mymustard.co.uk?

From July 2021, standalone Gmail ads campaigns will be sunsetted but we can still serve ads to your Gmail loving potential clients using Google Discovery ads campaigns.

Worry not, we got this.

What we do

Campaign Management

Reaching people in a place where they go regularly in more personal format is hugely cost effective when done right. From £300 per month plus £700 click budget.

1.8b

That’s how many Gmail users there are worldwide – that’s one Gmail user for every five people around the globe.

4.1hrs

How long does the average UK user spend checking their email each day?

Who we help

Google is super careful about the types of content we can serve ads next to, so we can’t target ads based on sensitive information, such as race, religion, sexual orientation, health or financial categories. Which is absolutely appropriate.

Personalisation isn’t about first & last name; it’s about relevant content.