Back to life, back to reality (kinda) Part 7 – Max
Remarketing aka nice stalking.
96% of people will leave your website without taking action.
Very disappointing I know, but absolutely true.
Using a remarketing campaign, you can re-engage site visitors who don’t immediately ‘convert’ and encourage them to continue their journey and download a white paper, or complete a contact us form or start a live chat or make a sale.
Remarketing – sometime called retargeting – allows you to show banner ads to people who have previously visited your website. As they browse other websites, they will be shown your ads, reminding them to come back to your site and complete the desired action.
Remarketing, when done properly, allows you to boost brand awareness, increase conversions, and grow revenue.
Remarketing works by placing cookies on visitors’ devices when they meet specific criteria, i.e. . people who visited a specific page of your site or users that abandoned their basket.
Their cookie ID (usually their IP address) is then added to your remarketing audience, allowing you to show relevant and compelling ads to them as they browse the web.
If you already have Google Analytics installed it’s a ten minute job to create a variety of remarketing lists.
Five key points to include when designing remarketing ads
- You need to make sure that the advert accurately reflects the website, this is so that if the customer clicks on your ads, they will have already seen an essence of the website’s look and feel is small form and it won’t feel like you have click baited them into a random website.
- Your headline on the ad needs to be bold and short, the ads for remarketing can be quite small on a website, therefore you need to be able to read the type on the ad, making it shorter means that the text can be bigger.
- Make sure that the ads are below the 150mb threshold, and that any animated ads are thirty seconds or less, and be slower than 5 FPS
- Balance out the ad, make sure that the logo is big enough to be legible, same with the type, the picture and also the all-important call to action.
- Make your call to action into a button instead of just text to inspire a click from a potential customer, we are more likely to click a button that just a plain piece of text.
Sometimes annoying? Yes – but you can limit the number of times a user sees your ad.
Expensive? Rarely – they are often the most cost-effective campaign as the returning visitors are already warm.
Powerful? Very…. get in touch if you’d like to find out more.