Campaign Landing Page Tips – Kate

May 10, 2022

You’re working with us, smart choice, as we can get your brand in front of the right people, at the right place, at the right time. Looking to get your sales message to senior HR professionals? Or the marketing team at Virgin Media? LinkedIn advertising is for you. Fancy selling your funky new make-up product? […]

My Mustard values – Jude

May 3, 2022

Brand Values. Aren’t they just for huge companies? Usually American? And all a bit, well you know, wordy? Well, no. Brand values are the core beliefs that your company stands for. What you’re all about. They define the culture of your company. When establishing your company’s brand values it’s easy to just list some buzz […]

Trademark credibility – Sarah Staines

April 25, 2022

What we knew about trademarks could be found on the back on a postage stamp – remember them? – but back in August 2015 we talked to our super smart lawyer friend Sarah Staines and had our name, logo and strapline trademarked. Not only did we get legal security but also credibility and peace of […]

My Mustard Strategy Day – Ernie

April 21, 2022

At the end of my first week working at My Mustard, I was lucky enough to join the rest of the team for a ‘Strategy Day’ on April the 14th. I got in my Uber heading to Watford High Street, slightly nervous, but mainly excited to meet some of my new colleagues and sink my […]

What actually is Google Tag Manager? – Georgia

April 12, 2022

Well, that is a very good question. Let me try to explain… Google Tag Manager (GTM) is a free tracking tool and tag management platform, allowing various tags (snippets of code or tracking pixels) to be added to your website without having to amend the code on your website or get your web developers involved […]

I used to hate selling – Roberta

April 5, 2022

‘SELL SOMETHING QUICKLY! AAAAND GO!’  Onboarding, leads, following up, pipedrive, follow up calls, nurturing the deal, looking for buy-in behaviours, chasing, more emails, a call, waiting, another call, one more call and finally… you’ve bagged that ONE sale. I’m exhausted just thinking about some company’s lead generation and ‘nurturing a sale’ process. I’d much rather […]