Hello again, hello.
‘I see them everywhere, it’s really annoying.’
And really powerful too.
It’s a bit like stalking but when managed well, it’s nice stalking. Google Remarketing enables you to show lovely display (image) ads (via the Google Display Network) to users who’ve previously visited your website as they browse the web.
It is arguably the most powerful way to stay engaged with your target audience who are in the buying cycle. You present them with highly relevant offers, making sure your brand is at the front of their mind when they’re ready to buy.
Our clients have achieved really high conversions by some simple but streamlined targeting. How about reaching out to people who added to basket but didn’t buy? Or when people buy product A you can offer them a discount on product B?
You choose how often people see the ad and for how long i.e. twice a day for a month. Much more than that is just plain stalking in our opinion.
You can have static display adverts (in various sizes) or animated banners. You’ll probably be paying less than a pound to get that warm client back to your shop, why wouldn’t you?
Call us and find out more.
What we do
Don’t you hate watching a buyer get so close to converting only to do an about-face and leave your site? Stop them in their tracks. From £200 per month plus £600 click budget.
A two hour session covering all aspects of the Google Display Network including text, image, video, and remarketing ads. From £500.
Previous site visitors will click your ads at treble the rate of new visitors. But for gawd’s sake, show them something good.
Average cost per click for a Google Remarketing click for ecommerce client. I’ll say that again. 88p.
Who we help
If I could, I would make Google Remarketing compulsory. That’s how powerful I believe it is. I have bullied and cajoled over 90% of our clients over the years to give it a go and you know what? It works.
But it’s oh so easy to get it wrong; lazy targeting, lacklustre creatives, poorly executed landing pages. Think about how you react as a consumer; if you are going to pop back somewhere you need to be reminded why you went there in the first place, persuaded that you will get more out of a return visit and then compelled to take action.
If only there was a way to get their attention again and remind them why they were interested in the first place. That’s remarketing.
Advertisers who are scared of remarketing are either doing it all wrong, or don’t understand its awesome power