Live in the moment.
“When we were just getting started, many people didn’t understand what Snapchat was and said it was just for sexting, even when we knew it was being used for so much more.”
The principal feature of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. Insane, right? It opens straight to the camera so you can send a Snap in seconds; take a photo, add a caption and send it.
Businesses can target users based on their location and interests, connecting with the very people who are driving new behaviours and values that are changing the world – these people are more connected and empowered than ever. They are todays voters and tomorrow’s customers.
But you need to keep them onside; if your followers aren’t entertained, they’ll simply stop following you and it won’t be easy for you to market to those people again so you must keep your content fresh. Snapchatters love filters and lenses which help them to take more creative photos – how can you tap into this fun creative world with your brand?
For your Snapchat strategy to be successful, you will need a fair few followers. And quickly. Rather than trying to conjure them up out of thin air, start by targeting people following your business accounts on other platforms.
What we do
Page views, purchases, signs up… tell us what you want from the crazy low cost per click. From £300 per month plus £700 click budget, based on a six month contract.
As well as being part of part of your customer service strategy we can help you to be active in trending discussions and provoking conversations; from £500 per month based on a six month contract.
Current usage of the app enables businesses to reach almost a third of the UK population.
Almost eight of of ten of Snapchat users in the UK are aged between 18 and 24. That’s almost 10% of the UK workforce.
Who we help
The days of Snapchat being used solely for sending pictures – sometimes of a questionable nature – are over; the platform has evolved into a potentially powerful marketing channel for your business.
If you’re focusing on Generation Z as your target market you need to be present – 71% of Gen Z use Snapchat as part of their daily routines and half of them use the app roughly 10+ times each day.
We currently have two Snapchat clients – one who is dipping their toe in this lucrative pool and one who is fully immersed and getting an enviable ROI. We have capacity for a third client keen to engage with Generation Z. Is that you? Call us for a chat.
What got me here was the quirkiness and it continually evolves to provide me with appealing new features.