Followers vs engagement – Hugh

March 28, 2022

Rightly or wrongly, the most prominent metric used to judge the success of a social media channel is the follower count. As a social media manager I know that the real value is found in the engagement rate, or the unique impressions, but that doesn’t mean I’m not absolutely thrilled when a new follower milestone […]

Sustainability in the workplace – Imogen

March 21, 2022

In recent weeks I have been asked by my apprenticeship tutor to do some research about sustainability in the workplace. This was an interesting topic for me as I am all for helping the environment as much as I can and luckily my tutor guided me to The Mindful Collective a not-for-profit organisation. They are […]

Christmas in February – Nat

March 14, 2022

Christmas 2020 was a *%^t show I think we can all agree. Well, Christmas 2021 was similar in my opinion. In fact I would go as far as saying even more disappointing.The run up to Christmas for me is everything, and if you ask my husband, he’ll say it starts on the 6th November (after […]

The Evolution Of The Keyword – Kate

February 28, 2022

If I had £1 for every time we said “keyword” in a day…well I’d have enough to show your ad to your entire target audience, in the top position of Google Search results. PPC came of age around the keyword because of its unique targeting capabilities. You can reach a specific individual, asking a specific […]

Such passion, such pride – Jude

February 21, 2022

The first weekend in February marks the most important weekend of the year in our house. With Christmas and New Year over with, all eyes are set on the 2022 Rugby Six Nations Championship. As any Welsh person will agree, you’re brought up with it. Live it, breathe it. It’s in your blood. And as […]

Happy Apprenticeship Week 2022 – June

February 4, 2022

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” David Ogilvy January 2015 My Mustard had been running for eight years; team of three, lovely […]