What’s the point in goals I hear you say?
Are you one of those that likes to set a list of goals when approaching a New Year?
Or do you like to swing in to the New Year with the excitement of the unknown and see what opportunities come your way?
There’s no right or wrong.
Unless you apply the second way of thinking to advertising.
When spending money on leads, calls, sign ups, downloads or sales you need to set a goal. In fact, you need to decide which of the above is your goal. That way you can focus on what the aim of the game is and whether it’s achievable or not. Decide who your target audience is, work out what the value of a sale is to you and how much you are willing to invest and aim for the back of the net!
Do what it takes to score your goal!