December 20, 2021

As 2021 draws to a close, it’s important to look back on the year and celebrate your successes.

One of the most effective ways of doing so is entering your organisation into a business award.

The application process gives you an opportunity to look at your successes from a different perspective, allowing you to take in all the great things that have happened in the last year, amongst all the uncertainty and negativity brought about by the pandemic.

And of course, if your application is successful, you will be invited to the awards ceremony, alongside the other finalists, to battle it out at a glitzy black-tie event.

By becoming a finalist, you can already enjoy some of the PR benefits, especially if you are proactive about it.

Plaster the news all over your website and social media channels, be sure to get in touch with your local news outlets and shout the brilliant news from the rooftops.

As long-time sponsors of the SME Business Awards we have attended many awards evenings up and down the country, so believe us when we say they are always an exceptional night out.

Top notch food, flowing booze and a tangible sense of success in the air.

What more could you want?

After the monotony of the past few years, a flashy night out with the whole team goes down an absolute treat.

Aligning your company with business awards is a smart financial move too, not only could you market yourselves as “Awards finalists”, or even “Award winning”, but the networking aspect of awards celebrations cannot be overlooked.

You will be rubbing shoulders with innovative, diverse, and most importantly, successful business from all over your area, making it an opportunity to expand your little black book and forge some valuable business relationships.

Through the years of awards sponsorship at My Mustard and regular attendance of events by our staff, we have enjoyed an ROI in excess of 37.5%, just by being associated with the SME Business Awards.

It goes without saying that winning an award will boost morale for the team, give you the illustrious title of an “Award winning business”, and give you some great validation of your business idea or methodology.

But as the saying goes: You’ve gotta be in it, to win it!