Campaign Landing Page Tips – Kate
You’re working with us, smart choice, as we can get your brand in front of the right people, at the right place, at the right time.
Looking to get your sales message to senior HR professionals? Or the marketing team at Virgin Media? LinkedIn advertising is for you. Fancy selling your funky new make-up product? Facebook and Instagram advertising has got your name all over it. Want to be at the top of Google Search results when someone searches for your service? We’ve got you covered. Fancy having your brand plastered across the web with creative banner ads? The Google Display network is your best friend. We formulate a strategy, targeting people at various levels of your sales funnel – building awareness, influencing consideration, driving action.
But what happens when people actually click the ad and get to your site?
If your web page is not set up to convert, this is where things can go wrong. I can almost guarantee that we can get your brand and your message in front of the right people. But can we guarantee conversions? No. Nobody can. You can lead a horse to water, but you can’t make it drink. A sure-fire way to kill conversions is having a web page that is bland, basic, boring, slow, hard to navigate, too wordy, too short, unclear, etc, etc, etc.
Here’s five top tips for a robust converting campaign landing page:
- Make it clear and concise
Tell the user what they need to know. No more, no less. Headlines, statistics, short and snappy statements. Our ever-shortening attention spans don’t like fluff or jargon.
- Make it engaging
We love videos, images and anything that brings your brand to life. Site visitors don’t need a novel. Reading is so 19th century. (Hush now, child – June)
- Have a clear call to action, and present multiple opportunities
Like a lost rabbit, we need direction. Tell the user what you want them to do next. And once you have added a CTA button, add five more. At the top of the page, at the middle, at the bottom and everywhere in-between to lure users from all angles.
- Include case studies, reviews, or testimonials
If you can’t persuade the user, let your glowing reviews do it for you. For nearly 9 in 10 consumers, an online review is as important as a personal recommendation.
- Make your website easy to use
Nothing is more frustrating than a website that’s hard to navigate, slow and confusing. I hate to say it, but the user has far better things to do with their time than to wait for your website to load. They’ll leave, and they’ll do it quickly. You have 15 seconds to capture their attention. And if they leave because of poor user experience, 90% of these people will not come back.
Picture the scene:
Your brand is in front of your target audience, in the right place, at exactly the right time.
Your ads are impactful. Your website is a converting marvel. We’ve struck a goldmine.