‘I see them everywhere, it’s really annoying.’
And really powerful too. It’s a bit like stalking but when managed well it’s nice stalking. Remarketing enables you to show lovely display (image) ads (via the Google Display Network) to users who’ve previously visited your website as they browse the web. It is arguably the most powerful way to stay engaged with your target audience who are in the buying cycle, presenting them with highly relevant offers, making sure your brand is at the front of their mind when they’re ready to buy. Our clients have achieved really high conversions by some clever targeting – just reaching out to people who added to basket but didn’t buy, others who bought product A and we then offered them a discount on product B. You choose how often people see the ad and for how long i.e. twice a day for a month. You can have display banners (in various sizes) or animated, exciting huh? You’ll be paying less than a pound to get that warm client back to your shop, why wouldn’t you?