Gmail Ads

Gmail ads are interactive ads that appear at the top of people’s inboxes. When someone clicks a collapsed Gmail ad, it expands just like an email does. The expanded ad – text, image, call to action – is a great way to connect with people in a more personal-feeling format.

You aren’t charged when people interact with your expanded ad. Only for the click that expands your ad in the first place.

Save and share

People who expand your ad can save it by clicking the star icon, or the blue Save button at the bottom of the message. People can also forward your expanded ads to someone else as an email message.

You can use various display targeting options, such as keywords, demographics and topics. Gmail ads also use automatic targeting to identify people’s interests. Say, for example, you run a photography shop. If a Gmail user has recently received a lot of emails about photography or cameras, your ad could show.

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