Pay Per Click Advertising
You only pay when they click – simple.
We love the simplicity and the transparency of pay per click advertising so much so that it’s all we do. The key is to ensure that it’s the right traffic; your sales message needs to reach targeted and relevant audiences. Pay-per-click advertisers must consider the potential value of a click, based on who you are expecting to get as a visitor to your website, and what you can gain from that visit, in the short term as well as in the long term. To pay £10 per click may seem expensive but if that click delivers a client with a lifetime value of £5000 it is cheap as proverbial chips. Some sites charge a fixed price per click rather than use a bidding system and the costs can vary dramatically particularly on AdWords where the sky really is the limit. Current My Mustard managed cost per click (cpc) campaigns range from 32p to £35 depending on competition and search volume. Our clients are paying around £2 a click on LinkedIn and under 50p for Facebook, Twitter and remarketing.