‘Ooooh, I’ll look you up on LinkedIn!’
We’re big fans of LinkedIn and have been since 2008 and with over 21 million UK users, it’s unsurprising that it’s such a formidable online tool; carefully targeted business people click on your ads and visit your website. We’ve been running LinkedIn pay per click campaigns for clients for over six years now; it is a really effective way to reach a B2B audience. Rather than choosing keywords like we do with AdWords, we target people by job title and function, industry and company and seniority, gender and age. We control your advertising costs by setting a budget and you only pay for the clicks. We choose words that grab the attention of your target audience and give people a reason to take notice and click. We include strong call-to-action phrases like Try, Download, Sign up, or Request a Quote and use an image that’s relevant to what you offer. So would it be beneficial to get your sales message to senior HR professionals? Or the marketing team at Virgin Media? Worth thinking about.