Time to try something new – Kate
“You’ll never get bored when you try something new. There’s no limit to what you can do.” – Dr. Seuss
It was around 26 months ago that I ventured into Mustard Towers and accepted a job position with no job description. I didn’t know a thing about PPC but June had endless enthusiasm for the world of advertising, and I knew that I wanted some of it.
Since finishing my apprenticeship, I’ve continued to enjoy managing campaigns for many clients across a wide variety of industries, platforms and locations.
It was time to try something new. I wanted to delve into the journey right from the beginning.
I believe in the power and benefit (and necessity) of advertising but trying to convince someone who doesn’t is a different challenge.
We often speak with brands who know they need to be advertising, but don’t really know where to start; don’t really know the benefit; or the results to be won.
This is where I wanted to dive in head-first.
This is where we have a chat to find out more about your business.
We talk industry, objectives, audience, challenges, timeframes, budgets and define what ‘good’ looks like.
The next Bit is one of my favourites; I take all the information that we’ve had a coffee over and start researching and deciding on the best ways we can get your brand staring in the face of your next customer.
I think brands should be advertising almost everywhere so it’s easy for me to get carried away. Depending on the scope of the budget, I send over some campaign ideas, across different platforms and we have another chat, over (another) cup of coffee.
Relevant campaigns are agreed. We establish next steps, in terms of landing page, ad, asset and campaign creation. Alongside tracking and realistic estimated results.
We can then send a contract and schedule in the time to get cracking. Very exciting.
Understandably so, this is where people are most likely to get cold feet.
(I’ve suggested to June that we send a pair of socks with each contract)
I’ve found that this can be the hardest part.
It’s exciting talking about the vision and the potential campaign results.
It’s easy for me to tell you how to spend your hard-earned money.
I’m good at spending money.
Sticking to the My Mustard values has been the saviour in overcoming objections, sharing positivity, and facilitating earnest business partnerships.
We are unmistakably unusual and will always stay true to ourselves, showing honesty, integrity and commitment.
We are utterly invested in you, your success and our team.
We are unrelentingly accomplished and so always provide the best possible service.
We are unstoppable together. You included.
There’s something really rewarding about being able to assure someone of the power of advertising. Receiving an opportunity, trust (and a bit of dosh). And providing real, strong, impactful results. All the while developing a meaningful business partnership that is built on trust.