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Brand Values. Aren’t they just for huge companies? Usually American? And all a bit, well you know, wordy? Well, no. Brand values are the core beliefs that your company stands for. What you’re all about. They define the culture of your company. When establishing your company’s brand values it’s easy to just list some buzz […]

What we knew about trademarks could be found on the back on a postage stamp – remember them? – but back in August 2015 we talked to our super smart lawyer friend Sarah Staines and had our name, logo and strapline trademarked. Not only did we get legal security but also credibility and peace of […]

At the end of my first week working at My Mustard, I was lucky enough to join the rest of the team for a ‘Strategy Day’ on April the 14th. I got in my Uber heading to Watford High Street, slightly nervous, but mainly excited to meet some of my new colleagues and sink my […]

Well, that is a very good question. Let me try to explain… Google Tag Manager (GTM) is a free tracking tool and tag management platform, allowing various tags (snippets of code or tracking pixels) to be added to your website without having to amend the code on your website or get your web developers involved […]

‘SELL SOMETHING QUICKLY! AAAAND GO!’  Onboarding, leads, following up, pipedrive, follow up calls, nurturing the deal, looking for buy-in behaviours, chasing, more emails, a call, waiting, another call, one more call and finally… you’ve bagged that ONE sale. I’m exhausted just thinking about some company’s lead generation and ‘nurturing a sale’ process. I’d much rather […]

Rightly or wrongly, the most prominent metric used to judge the success of a social media channel is the follower count. As a social media manager I know that the real value is found in the engagement rate, or the unique impressions, but that doesn’t mean I’m not absolutely thrilled when a new follower milestone […]