My Mustard values – Jude

Brand Values.

Aren’t they just for huge companies? Usually American? And all a bit, well you know, wordy?

Well, no.

Brand values are the core beliefs that your company stands for. What you’re all about. They define the culture of your company.

When establishing your company’s brand values it’s easy to just list some buzz words. You know the sort of thing… passion, integrity, collaboration.  All of which are probably very important but aren’t they just empty words?

Do they really mean anything? I mean really mean something.

When we were deciding on the My Mustard brand values, we felt they had to truly define what we believe in and value. So with help from our friends at Culture Chameleon and a lot of soul searching, we came up with what we feel defines and describes us best.

But not just buzzwords, we wanted to explain how we feel about it. So with June’s love of quotes, we’ve used ones which we think fit perfectly.

So here they are, the My Mustard brand values.

And you know what? They’re not just words.

Unmistakably unusual

‘Be yourself, everyone else is taken.’‘ Oscar Wilde

Utterly invested

‘A rising tide lifts all the boats.’ John F Kennedy

Unrelentingly accomplished

‘Practice like you’ve never won. Play like you’ve never lost.’ Michael Jordan

Unstoppable together

‘Sticks in a bundle are unbreakable.’ Aesop