Keeping a brand consistent – Max
This month at My Mustard has been a busy one for me. Coming off the back of helping design a brand-new company website and giving the logo a refresh, my next job was to go through all the company’s assets, anything from Mustard pot labels to Award show banners.
Keeping a brand consistent is a big job, it doesn’t only apply to everything online but all the physical items we use for advertising. Brand consistency ensures that your company is easily recognisable across all marketing channels. A strong part of our branding is the 4 colours which are the core My Mustard’s roots (14 ½ years ago when June started the company solely offering Google Ads), so incorporating those colours in the brand is crucial.
Some tips I would pass on which I have learnt whilst applying brand consistency would be:
- Create a set of brand guidelines to ensure consistency across the board, this could be rules such as using the same typeface, same colours or even how the logo is presented across all the marketing channels.
- Establish the message that you want to convey through your branding. Once you understand which type of client you’re trying to reach, you’ll have an easier time deciding on the type of brand you want to create.
- Create a library of visuals that can be used online and offline. For us, that was a collection of images of the office that could be used to represent different posts.
Making sure that you develop your brand based on your target audience and client is the most important aspect of a rebrand, you don’t want a high end product that is branded towards lower paying customers, it’s a mismatch and will cost you more in the long run.