Back to life, back to reality (kinda) Part 8 – Nadine

“In a crisis, be aware of the danger–but recognise the opportunity,” John F Kennedy. Never has this been more pertinent than what we have witnessed over the last seven months. Our clients have had to completely rethink their comms strategies, and the vast majority have adapted and re-assessed accordingly. I hate the phrase ‘new normal’ […]

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Back to life, back to reality (kinda) Part 7 – Max

Remarketing aka nice stalking. 96% of people will leave your website without taking action. Very disappointing I know, but absolutely true. Using a remarketing campaign, you can re-engage site visitors who don’t immediately ‘convert’ and encourage them to continue their journey and download a white paper, or complete a contact us form or start a […]

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Back to life, back to reality (kinda) Part 6 – Georgia

So, what does life at My Mustard post lockdown look like? Well over time we gradually moved from the crazy confines of either being on furlough, home schooling (if that’s what you want to call it), working in our front rooms / offices / bedrooms back to the comfort of MM Towers. How exciting! All […]

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Back to life, back to reality (kinda) Part 5 – June

Four things I’ve reflected upon recently….. A little bit of direction goes a long way. I only subscribe to one business blog and that’s Seth Godin. Why? Because it’s so noisy out there and he writes short. And sharp. And snappy. And smart. A one scroll read. Oh, and he’s the King of my world. […]

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Back to life, back to reality (kinda) Part 4 – Jude

And back into the office… So I’ve been part working, part furloughed, working from home and gradually increasing my hours each week. Zoom team meetings and team calls. All going swimmingly. And then I get the call from June. “Why don’t you come into the office a couple of days?” The actual office, where I […]

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Back to life, back to reality (kinda) Part 3 – Kate

Did you leave something behind? The next time you go shopping and your basket is full, you should just place the basket down on the floor and leave. Walk straight out the shop. Completely abandon that basket. It would be strange, wouldn’t it? Why is it so normal online? And why does it happen so […]

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