What is a Google AdWords Professional?

The Google AdWords Professionals programme was launched in 2004, in response to the growing need for consultants to help manage the increasing number of campaigns. 'Why would anyone need help, its easy isn't it? You just need a website, a credit card and fifteen minutes to set it up?' 

(Hmm...running with that philosophy we'd all be mending our own car and cutting our own hair.)

It is ever changing, time consuming, potentially costly & labour intensive so clients hire in Google Advertising Professionals for many reasons:

  • They want to learn from an expert so their campaign can reach maximum potential quickly
  • They need some TLC on an adhoc basis, improving & refining their campaigns
  • Clients want to focus on business development
  • Its less expensive to hire a GAP than to hire an employee
  • Clients are often dissatisfied with their existing results
  • Clients often outsource specialist areas of their business

Google Advertising Professionals must retake the GAP Exam periodically to ensure that all we are familiar with new AdWords developments. Right now* there are just 176 Qualified Professionals and 81 Qualified Companies in the UK . Check out the logo on the left.

Yay us! (*February 2010)