Generic Tips & Hints
1. Split Test Multiple Ads At The Same Time
2. Track The ROI (Return-On-Investment) of Each Ad
3. Sell The Benefits before the Features
4. Link To Landing Pages that are Relevant to your site
5. Track visitor behaviour with analytics
6. Track conversions by installing the code
7. Never delete any data
8. Add as many adverts as possible & split test
9. Only show ads to your audience
10. Make sure your campaigns are very targeted
